Because the launch of Google’s Subsequent Billion Customers (NBU) initiative in 2015, almost 3 billion folks worldwide got here on-line for the very first time. Within the subsequent 4 years, we count on one other 1.2 billion new web customers, and constructing for and with these customers permits us to construct higher for the remainder of the world.
For this yr’s I/O, the NBU workforce has created periods that may showcase how organizations can deal with illustration bias in knowledge, find out how new customers expertise the online, and perceive Africa’s fast-growing developer ecosystem to drive digital inclusion and fairness on the earth round us.
We invite you to affix these builders periods and listen to views on methods to construct for the following billion customers. Collectively, we are able to make expertise useful, related, and inclusive for folks new to the web.
Session: Constructing for everybody: the significance of consultant knowledge
Mike Knapp, Hannah Highfill and Emila Yang from Google’s Subsequent Billion Customers workforce, in partnership with Ben Hutchinson from Google’s Accountable AI workforce, will probably be main a session on methods to crowdsource knowledge to construct extra inclusive merchandise.
Knowledge gathering is usually essentially the most missed side of AI, but the info used for machine studying instantly impacts a undertaking’s success and lasting potential. Many organizations—Google included—wrestle to assemble the precise datasets required to construct inclusively and equitably for the following billion customers. “We’re going to discuss a really experimental product and answer to constructing extra inclusive expertise,” says Knapp of his session. “Google is testing a paid crowdsourcing app [Task Mate] to raised serve underrepresented communities. This software allows builders to achieve ‘crowds’ in beforehand underrepresented areas. It’s an unimaginable step ahead within the mission to create extra inclusive expertise.”
Bookmark this session to your I/O developer profile.
Session: What we are able to study from the web’s latest customers
“The primary impression that your product makes issues,” says Nicole Naurath, Sr. UX Researcher – Subsequent Billion Customers at Google. “It may possibly both spark curiosity and engagement, or confuse your viewers.”
On a regular basis, hundreds of individuals are coming on-line for the primary time. Their expertise could be instantly impacted by how acquainted they’re with expertise. Folks with restricted digital expertise, or novice web customers, expertise the online otherwise and generally builders will not be used to constructing for them. Design components reminiscent of photos, icons, and colours play a key position in digital expertise. If photos will not be relatable, icons are irrelevant, and colours will not be grounded in cultural context, the expertise can confuse anybody, particularly somebody new to the web.
Nicole Naurath and Neha Malhotra, from Google’s Subsequent Billion Customers workforce, will probably be main the session on what we are able to study from the web’s latest customers, how customers expertise the online and share a framework for evaluating merchandise that work for novice web customers.”
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Session: Africa’s booming developer ecosystem
Software program builders are the catalyst for digital transformation in Africa. They empower native communities, spark progress for companies, and drive innovation in a continent which greater than 1.3 billion folks name house. Demand for African builders reached an all-time excessive final yr, pushed by each native and distant alternatives, and is rising even quicker than the continent’s developer inhabitants.
Andy Volk and John Kimani from the Developer and Startup Ecosystem workforce in Sub-Saharan Africa will share findings from the Africa Developer Ecosystem 2021 report.
Of their phrases, “This session is for anybody who needs to seek out out extra about how African builders are constructing for the world or who’s curious to seek out out extra about this fast-growing alternative on the continent. We’re presenting developments, case research and new analysis from Google and its companions to illustrate how folks and organizations are coming collectively to help the speedy progress of the developer ecosystem.”
Bookmark this session to your I/O developer profile.
To study extra about Google’s Subsequent Billion Customers initiative, go to nextbillionusers.google
