AMD’s Radeon Merchandise Group has acquired itself a brand new graphics playing cards associate (opens in new tab), which could positively affect its market share, as observed by MegaSizeGPU (opens in new tab). Soonfoals will initially supply mid-range and entry-level graphics playing cards for channel and retail markets, however the Lightning lineup may ultimately broaden to deal with demanding customers.
The Soonfoals Lightning household presently consists of 4 graphics card fashions: Radeon RX 6400 with 4GB of reminiscence, Radeon RX 6500 XT with 4GB of GDDR6, Radeon RX 6600 with 8GB onboard, and Radeon RX 6650 XT with 8GB of GDDR6 reminiscence. As well as, the boards make the most of the Navi 24 and the Navi 23 graphics processors and have clock speeds following AMD’s reference specs. Because of this, a few of these playing cards are among the many greatest graphics playing cards accessible immediately.
Maybe essentially the most intriguing half concerning the Soonfoals model is that it belongs to Weikeng Group (opens in new tab), one of many 5 most outstanding distributors of distributors in Better China and the Asia Pacific area. Weikeng enterprise is to resell merchandise from over 50 worldwide suppliers and co-develop merchandise if wanted, not precisely create new manufacturers, so the truth that the corporate determined to take action is already curious.
In a bid to extend its share available on the market of standalone desktop market playing cards, AMD wants to extend the variety of companions that ship its Radeon RX boards. There are dozens of firms that carry Nvidia GeForce merchandise, however solely about ten add-in-board card makers provide AMD-based merchandise.
Including an AIB associate to the APAC area is an enormous deal for AMD if it desires to extend gross sales of its Radeon RX graphics processing items as there’s a massive marketplace for entry-level graphics playing cards there. One other factor to notice about this new partnership is that it emerged months after AMD promised to extend GPU provide, so we will speculate that the corporate has certainly raised GPU orders to TSMC and now has extra silicon to promote.
Gross sales of discrete graphics playing cards for desktops totaled 13.4 million items in Q1 2022, up 32.2% in comparison with Q1 2021 and a rise from $13.19 million within the fourth quarter of 2021, in line with Jon Peddie Analysis. AMD’s market share was about 24%, a reasonable progress, whereas Nvidia continued to dominate the market with an over 75% market share.
