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A brand new search for what’s subsequent


In line with the other work we’re doing, we’re embarking on a rebrand course of—right here’s why.

When Stack Overflow (and later, Stack Change) began, its mission was clear and targeted. However the world has modified. Quick. Synthetic intelligence is reshaping how we construct, study, and resolve issues. Software program growth seems to be dramatically totally different than it did even just a few years in the past—and the tempo of change is barely accelerating.

As our merchandise and platform developed, so have our audiences. Builders, corporations, educators, and curious minds from everywhere in the world have come to depend on us. However with that progress, our model started to stretch—and at instances, to lose constancy and readability. It’s very a lot been all the time added to and never been considered holistically.

Diagram representing Stack Exchange and its associated platforms and services. At the top, the "Stack Exchange" logo is displayed, labeled as "The legal entity: Stack Exchange Inc." Below, various sections show different components: "Stack Exchange" (the network of sites), "Stack Overflow" (the brand), "Superuser" (superuser.com), "Server Fault" (serverfault.com), "Collectives on Stack Overflow," approximately 180 sites with custom branding, "Stack Overflow Advertising," "Stack Overflow for Teams," "Stack Overflow Talent," "overflow AI," "Area 51" (process for adding new sites), "Meta" (communications and feedback for Stack Exchange & Stack Overflow), a section for communications, blog, and podcast ("The Overflow"), "Stack Overflow API," and finally, a segment for experimental features titled "Labs." Each section is represented with corresponding logos and labels.
A choice of a few of our manufacturers and sub-brands

So, it’s time for our model to evolve too.

With the change we’ve seen since our founding in 2008 – whether or not it’s across the position of Stack Change & Stack Overflow, or how we speak about our paid merchandise and extra – all have to be clearly and concisely articulated from the angle of who we’re at present as an organization. One which’s solid within the fires of group, powered by collaboration, formed by AI, and pushed by folks.

A collage of four different strategy and brainstorming boards, represented as digital sticky notes, charts, and diagrams. The top-left board has colorful sticky notes laid out with labels such as "Brand Attributes" and various descriptors (e.g., "Helpful," "Authentic," "Knowledgeable"). The top-right board categorizes notes under headings like "What," "How," and "Why," describing organizational goals and processes. The bottom-left board contains a grid chart labeled "Quiet vs. Expressive" and "Reserved vs. Context". The bottom-right shows a circular progress diagram titled “Work in Progress” with the central message “Knowledge moves humanity forward.”
Some current inner workout routines round model we’ve got run

This rebrand isn’t only a recent coat of paint. It’s a realignment with our function: to help the builders of the long run in an AI world—with readability, pace, and humanity. It’s about exhibiting up in a method that displays who we’re at present, and the place we’re headed tomorrow.

Whether or not you’ve been with the location from the start or are simply discovering it, thanks. This subsequent chapter is about being clearer in how we talk, extra targeted on what we construct, and extra intentional about how we present up.

True to our roots, we wish to develop this with you and will probably be asking your opinion alongside the way in which—keep tuned for methods to become involved!

Ideas? Suggestions? Cheers or jeers? I’ll learn all of them, as will different core members of the workforce that’s targeted on this work. We’ll be monitoring the publish for 2 weeks, till Could 22, 2025.

P.S. There’s additionally a Meta post that we published today, which comprises extra data.

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