A Funding Crisis at Destinations Spurs New Tourism Marketing Models

Los Cabos Tourism Board

Los Cabos Tourism Board established a private sector funded trust months before Covid hit. Los Cabos Tourism Board

Skift Take: Since April, destination marketing organizations have been forced to seek funding beyond revenue from hotel bed taxes, which aren’t expected back fully for four years. What’s emerging? A blended DMO model in which advocacy, corporations, and communities play key roles.

— Lebawit Lily Girma

Read the Complete Story On Skift

100 Million Chinese Projected to Travel Overseas in 2021: How Realistic Is That?

Photo courtesy of Switzerland Tourism

Chinese free independent travelers exploring Switzerland. Photo courtesy of Switzerland Tourism

Skift Take: It would be fantastic if 2021 would see 100 million mainland Chinese traveling overseas. The first huge swell is touted to begin during the Lunar New Year holiday in February. But like a horoscope, it’s just a prediction. Still, destinations are wise not to be caught off-guard should the big moment happens.

— Raini Hamdi

Read the Complete Story On Skift